Erik Masella, Vice President of Product Development and Operations at Newtrax.
Erik Masella, new Vice President of Product Development and Operations at Newtrax.

MONTREAL, QC. – May 4th, 2020 

Newtrax Technologies Inc. announced today that Erik Masella has been appointed Vice President ofProduct Development and Operations.

As VP of Product Development and Operations, Erik Masella will be leading Newtrax’s product development, managing the manufacturing department and providing support and training to our team.

“Erik’s experience leading product development organizations to deliver real-time safety-critical systems will be a big asset for Newtrax,”  said Alexandre Cervinka, President & CEO. “We expect the adoption of technology to accelerate in the next few years in the aftermath of COVID-19. Many customers who are investing in automated equipment are also expecting Newtrax to deliver collision avoidance capability faster than the ICMM roadmap. With so much activity going on, I’m thrilled to have a world-class DevOps leader join us as our new VP of Product Development and Operations to unlock the full potential of our team.”

Erik Masella is a program Director with 25+ years of experience in product development and mature Program Management Offices within highly regulated industries. His areas of expertise include software engineering, program management of complex R&D activities, and organizing business practices. Erik had the opportunity to manage multi-functional teams across several sites on various projects.

Throughout his career, Erik Masella has been involved in numerous safety-critical product developments, developing program plans, budgeting, and building partnerships. As an Electrical Engineer by trade, he understands technology, and over the years gained a strong comprehension of business aspects and operational environments as well.

Erik Masella has a strong track record of tackling highly complex problems and successfully executing large programs. He is renowned for his proactive risk management, his ability to work in cross-functional teams, his capacity to keep his programs under control, and his adeptness in communicating at all levels of the organization.

“Throughout my career, I made the habit of visualizing what success looks like for the product I was developing, or the program / organization I was leading, and striving towards it.  Clearly, Newtrax is a great example of a success story,” says Masella, Vice President, Product Development and Operations. My main motivation is to be instrumental in bringing this company to the next level, through collaboration, engagement and yes, hard work with this very capable team I’m joining as.”

About Newtrax

Newtrax Technologies Inc. is a Montreal-based high-tech company specialized in electronic safety and automation solutions for underground hard rock mines. Our products improve the health and safety of workers underground, enhance productivity and reduce the environmental footprint of mine sites. Our most precious asset is our team, and as a learning organization in a fast-paced industry we are continuously seeking ways to improve our employees’ level of professional development and overall happiness.

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